- Financial Communications Firms Sydney
By Himfr Mary
28 April news, tencent wireless r&d deputy general manager today in the global mobile Internet ZhongXiangPing general meeting on mobile browser strategic make explanation, QQ mobile browser called from all products will QQ initialization functions appeals to platform will provide users with the more competitive “one-stop” services.
According to understand, recently launched java2.0 version phone QQ browser, including QQ network hard disk, QQ news box, personal center, information platform and life service platform, novel platform, a key search, a key micro bo, and other functions, strive to make users in the mobile browser realization of complete QQ “one-stop” services.
ZhongXiangPing says, the browser’s platform strategy is let platform partners and users cohesive up, after platform, has extensive after partner to provide services to meet demand, so mobile browser will have multiple open QQ model.
The first is to content and applications open mode, help content partners providers, offering integrated service mode, lets users see. The second is based on technical ability open, from past experience, tencent has accumulated some based on its own core capability advantages, hope will these abilities, transformed into facing partner open advantage, partners can obtain accumulated data resources past tencent.
The third aspect reflected in the system of pluggable mobile browser through QQ, makes the way pluggable both large service providers and content providers, or small developers, even to university students in school, can participate in the browser plugin system, to provide services for users.
The following are exclusive development deputy general manager ZhongXiangPing wireless tencent record:
Tencent technology: in this time tencent forward “water gather wireless, were rev future cloud close” concept, the company strategic transformation, we mentioned in charge of yesterday tencent wireless also mention the platform strategy, can you talk about, how to transform mobile QQ browsers, it has the meaning of what deep?
ZhongXiangPing: in the whole process of transformation also noted, is a user demand changes the background, industrial environment changes, industrial environment refers to the terminal and operators, these are the background and reasons, background causes for how we are going to produce such an environment of user needs to solve. Background a causes what are the main points?
On the one hand users have subjectivity needs, such as 80% of users have hope read news, hope to see some important information, or hope that the browser can help him to complete the conversion, make him clouds easily accept content, this is the needs of users, or become a subject the needs of users, but we also see a lot of, the more long-term change needs this change, for example, to service users for content on the news or, or, or, or to BBS, every little all the needs, to the function also is such, some users, can provide translation functions for browser can provide voice, the needs, this has become a long-term change situation, this is from the user perspective. In addition, we view the service for long-term cooperative partner, we hope to partner together to do, of course, also including long-term demand that make the user needs to meet wide.
Tencent technology: mobile phone QQ browser just released 2.0 strategy, can you tell us about this strategy of the platform?
ZhongXiangPing: the browser’s platform, the purpose is to let this platform cohesion up partners and users, the user’s long term demand, after platform, has extensive after partner to provide services to meet this demand, so we will have multiple browser open mode. The first is to content and applications open mode, help content partners providers, offering integrated service mode, lets users see. The second is based on technical ability open, from past experience, tencent has accumulated some based on its own core capability advantages, we also hope to partners share cooperation, to industry, for example through the ability based independent research and development ability, providing innovative application technology Flash ability, we accumulated through long term operation ability of the location services.
Will these abilities, transformed into facing partner open advantage, partners originally as a site, no way to provide users with unknown information, we through the browser can help him win, and can obtain accumulated data resources past tencent, so that can better service to customers. The third aspect reflected in the system of pluggable by us, pluggable way, make whether large service providers and content providers, or small developers, even to university students in school, can participate in the browser plugin system, to provide services for users.
Tencent technology: tecent company from last year, especially into 2011, have been stressing open after the concept of open, mobile web browser, you think QQ how do real open?
ZhongXiangPing: first tecent company have a six-month opening strategy, this is wider opening-up strategy, from the Internet to mobile Internet can have open strategy implementation, mobile browser is in the mobile Internet field, we are also made an important open forward-edge position, because it itself is widely bearing the needs of users, widely bearing users and content based, this time we platform will be based on this, to just introduced to upstream various partners, including in the basic level of operators and manufacturers, we have some terminal small open project, through the browser how to development, this we will also go to special help developers, let them better to develop various applications, more creative efficiently into users can direct contact of service.
Tencent technology: the meeting yesterday mentioned a tencent innovation fund, parts of which it was mainly is aims at the mobile Internet, simple to introduce this fund some basic situation and it wants to achieve some purpose?
ZhongXiangPing: in yesterday’s meeting, tencent wireless President Mr. LiuChengMin have been issued through this fund, overall is facing the mobile Internet in this field, the company will have a general innovation fund this concept, encourage the industry, content, application of this produce produced, including some good originality, then in the inside, including a lot of project, which involves there will also be part of the browser this platform inside innovation.
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